Strategi Promosi Penjualan Lakupon Pada Bisnis E-Commerce Dalam Pemasaran dan Lingkup Komunikasi Bisnis

Abstract

At this time, the development of internet technology has penetrated into various lines of activity in society. One of them is the internet where in business activities, it has developed into e-commerce activities that are increasing. Of course, this development also requires adaptation in terms of business communication as the right communication approach to reach the community as a consumer market. Furthermore, this study will focus on Lakupon which is present as one of the e-commerce platforms by providing a variety of attractive promo choices as an answer to what people need in their daily lives. In this study, researchers used a qualitative descriptive methodology approach by interviewing several employees at Lakupon. This study found that there were several steps taken by Lakupon in the sales promotion strategy process and also the application in terms of business communication. In addition, the approach of using several social media platforms and also coupled with real communication by the sales team can increase the sales side of Lakupon as an e-commerce business.