PESAN SEMIOTIKA DI BUNGKUS ROKOK DAN PENGARUHNYA PADA PEROKOK AKTIF

Abstract

This article discusses the existing semiotic messages on cigarette packs and the impact on active
smoking, with research taking place in the Village of Alue Tho Seunagan District of Nagan Raya.
The goal is to get the extent of the effectiveness or the effect of the semiotic messages and the
number of public awareness to reduce the level of smoking addiction. in writing this article using
descriptive quantitative research method is a method that discusses the current state based on
data and research analysis. The data collection technique used observation and questionnaires
to the respondent sample collection techniques using random sampling (random selection) is the
whole object of the total population sampled 30 people ie 10% of the total population of 300
people, special people active smokers. These results can be seen the impact of the influence of
semiotics messages through images on every cigarette packaging 60% affected from the entire
informant, and 40% are not affected. The conclusion of the affected would have to consider the
effect or stop smoking, then that is not affected by the effects do not exist. The effect influence the
attitudes, behaviors and actions. It signifies the process of delivering the message conveyed
properly. From the results of the most active smokers get the effect will be to change attitudes and
views on smoking.