WARUNG KOPI, MASYARAKAT VIRTUAL, DAN HIPEREALITAS (KETIKA WARUNG KOPI MENGABURKAN BATASAN REALITA)

Abstract

The phenomenon of coffee shops that have been prevalent in Aceh go hand in hand with the
development of communication and information technology. The existence of a coffee shop that
used to describe the miniaturized social interaction of the people of Aceh in a conventional way,
now shifts its meaning as a means of reflecting the modernity of contemporary Acehnese
society. The purpose of this study is to see how the shift in the meaning of the reality of coffee
shops to contemporary Acehnese society. The theoretical and conceptual approaches used to
examine the problems are: the Hiperealitas concept by Jean Baudrillard, and The Online
Disinhibition Effect Theory by John Suler. This study is qualitative descriptive, using literature
review method as data collection and analysis technique. The results of the study illustrate that:
(1) the reality in the coffee shop is one part of the sign hypereality in the contemporary sociocultural
context of Acehnese society (2) the disinhibtion behavior of the Acehnese community in
cyberspace can also be formed from the intensity of activity in the coffee shop with free internet
facility, and (3) the Acehnese community is a consumer society with 'ecstasy' of virtual
simulations obtained from coffee shops.
Keywords : Hyper-reality, Virtual Community, Consumerisme, Consumer Society