PERSEPSI MAHASISWA ILMU KOMUNIKASI UNAND MENONTON FILM DIRTY VOTE TERHADAP KEPUTUSAN MEMILIH PASCA PEMILU 2024

Abstract

Film is a mass communication medium that is used to convey messages to
audiences by telling stories, presenting events, music, drama and other technical
presentations. Dirty Vote describes a number of dishonest activities that occur
throughout the election process, such as intimidation of voters, vote fraud, and
manipulation of results. The choice of broadcast time for this film, which was
close to the day when the election was held, made this film excitedly discussed
by the public. The election competition which was getting hotter before the
election was made even hotter with the release of this film. Research
conducted qualitatively. Data was collected through in-depth interviews and
focus group discussions. There were four informants interviewed and all of
them had watched it the film “Dirty Vote”. Reading positions are
differentiated into dominant- hegemonic, negotiation, and opposition. Most
reading positions is negotiation. Interviews with four informants watching
the movie Dirty Vote found that Differences in reception results are caused
by environmental, family and experience factors of each informant