Pelatihan Teknik Copywriting untuk Promosi Wisata Melalui Media Sosial

Tamitha Intassar Husen, Fajri Hadi, Muhammad Rahmat Hidayat, yusnaidi yusnaidi, Fatmayanti Fatmayanti

Abstract

In the dynamic realm of modern tourism promotion, the influence of social media cannot be ignored. As the digital landscape continues to evolve, the art of copywriting is emerging as an indispensable tool for capturing audiences and driving target market engagement. This article discusses the implementation of copywriting training in the context of promoting tourist destinations on social media platforms. By exploring the interplay between persuasive language, storytelling, and the immersive nature of social media, this article highlights how effective copywriting techniques can transform ordinary travel narratives into engaging and irresistible tales. Through comprehensive analysis of successful campaigns, it uncovers strategies for creating compelling content that resonates with diverse audiences, elicits emotional connection, and ultimately fosters a desire to explore the causes on display. The implementation of this copywriting training has added insight to harness the power of words to arouse the desire to visit and inspire tourists to start a pleasant tour.

Full Text:

PDF

References

Adiprasetio, J. (2019). Copywriting dan jurnalisme: Tirto. id dan kiat memasarkan berita. Eksistensi Promosi di Era Digital, 45-56.

Agapito, D., Mendes, J. and Valle, P. (2013) ‘Exploring the conceptualization of the sensory dimension of tourist experiences’, Journal of Destination Marketing and Management, 2(2), pp. 62–73. doi:10.1016/j.jdmm.2013.03.001.

Bisoyi, D., Barua, U., & Guha, E. (2013). Effective communication of product information: A copy writing methodology. Vo, 6, 1-3.

Erkan, I. and Evans, C. (2016) ‘The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption’, Computers in Human Behavior, 61, pp. 47–55. doi:10.1016/j.chb.2016.03.003.

Flavián, C., Ibáñez-Sánchez, S. and Orús, C. (2019) ‘Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination’, Journal of Travel and Tourism Marketing, 36(7), pp. 847–863. doi:10.1080/10548408.2019.1618781.

Hermawan, H. (2012). Biodegradable metals: from concept to applications. Springer Science & Business Media

Hooffacker, G. (2020) Online Journalism: Copywriting and conception for the internet. A handbook for training and practice. Palgrave Macmillan UK.

Jain, R. (2017). Basic branding concepts: brand identity, brand image and brand equity. International Journal of Sales & Marketing Management Research and Development, 7(4), 1-8.

Jesslyn and Agustiningsih, G. (2021) ‘Application of Copywriting Elements in Social Media’, IX(1), pp. 55–67.

Jiménez-Barreto, J. et al. (2020) ‘Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination’, Tourism Management, 79(February). doi:10.1016/j.tourman.2020.104101.

Maslen, A. (2019). Persuasive copywriting: Cut through the noise and communicate with impact. Kogan Page Publishers.

Moshin, A., Brochado, A. and Rodrigues, H. (2020) ‘Halal tourism is traveling fast: Community perceptions and implications’, Journal of Destination Marketing and Management, 18(April), p. 100503. doi:10.1016/j.jdmm.2020.100503.

Ningsih, C. (2014). Sinergitas industri kreatif berbasis pariwisata dengan strategi pembangunan industri nasional menuju globalisasi. Jurnal Manajemen Resort dan Leisure, 11(1), 59-64.

Suban, S.A., Madhan, K. and Shagirbasha, S. (2021) ‘A bibliometric analysis of Halal and Islamic tourism’, International Hospitality Review [Preprint]. doi:10.1108/ihr-05-2021-0038.

Sulaiman, M.Z. and Wilson, R. (2019) ‘Applying and Evaluating the CCT Model in the Industry BT - Translation and Tourism: Strategies for Effective Cross-Cultural Promotion’, in Sulaiman, M.Z. and Wilson, R. (eds). Singapore: Springer Singapore, pp. 187–208. doi:10.1007/978-981-13-6343-6_9.

Yogantari, M. V., & Ariesta, I. G. B. B. B. (2021). Kajian Pengaruh Copywriting Kreatif Terhadap Identitas Brand Kedai Kopi Takeaway Di Denpasar. Jurnal Nawala Visual, 3(1), 8-16.

Zhang, X. et al. (2022) ‘Scenario-based Multi-product Advertising Copywriting Generation for E-Commerce’.

Zhang, Z. et al. (2022) ‘Attract me to Buy: Advertisement Copywriting Generation with Multimodal Multi-structured Information’.

DOI: https://doi.org/10.35308/jpami.v3i2.8488

Refbacks

  • There are currently no refbacks.