Strategi Peningkatan Penjualan Menggunakan Sosial Media Instagram Pada UMKM Tas Kerajinan

Wahyu Susi Prastiyani, Budi Hartono

Abstract


During this COVID-19 pandemic, many UMKM are maximizing the potential of small communities in their area. As an effort to encourage the marketing of their products online, digital marketing through online media is the right choice for UMKM to increase their product sales. This study aims to understand how digital marketing strategies are for small and medium-sized businesses that are not yet online and their impact on the competitiveness of these small and medium-sized businesses. This research uses literature study, raw data based on structured interviews and in-depth interviews with craftsmen. The results of this study indicate that most UMKM have used social media as a sales strategy. The most widely used social media is Instagram then followed by Facebook, E-marketing, new with traditional marketing. One of the perceived benefits of using social media is to increase the volume of product sales.

Full Text:

PDF

References


Abdurrahman, S., & Turianto, D. (2018). Aplikasi Android Untuk Meningkatkan Pemasaran Kerajinan Anyaman Purun. Jurnal Pengabdian Kepada Masyarakat MEDITEG, 3(1), 1–4. https://doi.org/10.34128/mediteg.v3i1.32

Aryani, A. F., & Yogyakarta, U. N. (2020). OPTIMALISASI CREATIVE DIGITAL MARKETING DAN E- COMMERCE SEBAGAI STRATEGI BISNIS BAGI PELAKU UMKM TERDAMPAK COVID-19 OPTIMALISASI CREATIVE DIGITAL MARKETING DAN E- COMMERCE SEBAGAI STRATEGI BISNIS BAGI PELAKU UMKM TERDAMPAK COVID-19 Disusun guna Memenuhi T. December.

Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan Umkm Di Kota Pekalongan Di Tengah Dampak Covid-19. BALANCA : Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342

Muniroh, L., . H., & Marlina, A. (2017). Manfaat Penggunaan Media Sosial Terhadap Peningkatan Penjualan Tas Pada Pengrajin Tas Di Ciampea. Inovator, 6(2), 57. https://doi.org/10.32832/inovator.v6i2.1046

Pradiani, T. (2018). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46–53. https://doi.org/10.32812/jibeka.v11i2.45

Sulaksono, J. (2020). Peranan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (Umkm) Desa Tales Kabupaten Kediri. Generation Journal, 4(1), 41–47. https://doi.org/10.29407/gj.v4i1.13906

Triyanto, W. A. (2017). Analisa dan Perancangan Sistem Informasi Penjualan Online untuk Meningkatkan Pemasaran Produk UMKM Kerajinan Tas. Indonesian Journal on Networking and Security, 6(3), 63–67.

Wardhana, A. (2015). Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia. In Seminar Nasional Keuangan Dan Bisnis IV, April 2015, 327–337.




DOI: https://doi.org/10.35308/jimetera.v2i2.5695

Refbacks

  • There are currently no refbacks.