STRATEGI KOMUNIKASI POLITIK (KAMPANYE) YANG DILAKUKAN OLEH PASANGAN CALON DRS. H. T. IRFAN TB DAN TGK. YUSRI JELANG PEMILIHAN UMUM KEPALA DAERAH TAHUN 2017 DI KABUPATEN ACEH JAYA

Abstract

This research aims to explain about political Communication Strategy (the campaign) what is
done by the success team and the couple Drs. H. T. Irfan TB and Tgk. Yusri so elected as about
and proceeding from the in the district of Aceh Jaya 2017-2022 period. Data required in this
study was obtained through literature and field research. The research literature is done by
reading textbooks, legislation, and other reading materials related to this research. While the
field research conducted by interviewing informants. The results of the study showed that there
are various strategies that done by the candidate pair Drs. H. T. Irfan TB and Tgk. Yusri. Now
the political communication strategies that applied namely (1) makes the program hands out
scholarships the son of Aceh Jaya smartphone continued as the vision and mission for the period
2017-2022. (2) Running through the Aceh Party (3) Making the former GAM a successful team.
(4) Establishment of successful sub-district and village level teams. (5) Good cooperation between
party bearers and supporting parties. (6) Quality of products offered at the time of the campaign.
(7) Vehicles used in the conduct of the political marketing through advertising and campaigns.
Keywords: Strategy, Political Communication and the Election
A. Latar