STRATEGI KOMUNIKASI POLITIK (KAMPANYE) YANG DILAKUKAN OLEH PASANGAN CALON DRS. H. T. IRFAN TB DAN TGK. YUSRI JELANG PEMILIHAN UMUM KEPALA DAERAH TAHUN 2017 DI KABUPATEN ACEH JAYA
Aminah Aminah
Abstract
This research aims to explain about political Communication Strategy (the campaign) what is done by the success team and the couple Drs. H. T. Irfan TB and Tgk. Yusri so elected as about and proceeding from the in the district of Aceh Jaya 2017-2022 period. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results of the study showed that there are various strategies that done by the candidate pair Drs. H. T. Irfan TB and Tgk. Yusri. Now the political communication strategies that applied namely (1) makes the program hands out scholarships the son of Aceh Jaya smartphone continued as the vision and mission for the period 2017-2022. (2) Running through the Aceh Party (3) Making the former GAM a successful team. (4) Establishment of successful sub-district and village level teams. (5) Good cooperation between party bearers and supporting parties. (6) Quality of products offered at the time of the campaign. (7) Vehicles used in the conduct of the political marketing through advertising and campaigns. Keywords: Strategy, Political Communication and the Election A. Latar