PENGARUH IKLAN TELEVISI TERHADAP MINAT BELI SMARTPHONE PADA MASYARAKAT (STUDI KASUS DI KECAMATAN JOHAN PAHLAWAN KABUPATEN ACEH BARAT)

Abstract

Advertising smartphone is one factor very important in introducing a product to consumers. For
advertising can affect mindset for consumers to use the offered by companies smartphone. This
report aims to understand analyze the influence of advertising smartphone in television stations of
interest in buying the community in Sub District Johan Pahlawan District of Aceh West. This study
adopted qualitative approaches to explain data research obtained by using interviewing 10 sources
who vote with used technique purposive sampling. According to the research has been discovered
that viewing Any impact advertising smartphone presented on television stations of interest in
buying the community in Sub District Johan Pahlawan District of Aceh West. From the results of
research that has been done, can be stated that the impressions of smartphone ads can affect
people's buying interest.
Keywords: Advertising, Television, Interest, Smartphone