STEREOTIP BUDAYA ANTARMAHASISWA DI LINGKUNGAN FAKULTAS DAKWAH

Abstract

Cultural differences are often a factor in the occurrence of the conflict and even lead to conflict
in society. This study aims to find out what kind of cultural stereotype developed among faculty
students of Da'wah and Communication UIN Ar-Raniry. The approach in this study using
qualitative descriptive. Meanwhile, on data collection techniques in In-depth Interview (through
Purposive Sampling technique) and Documentation. From this research, it is found that the
stereotif of the growing culture among students is: The Pidies are Krièt, South Aceh Blacktulled
people, the Great Beeho people and Gayo people are closed. Although the understanding
of students who have studied intercultural communication has begun to open, but the use of
some stereotypes is still common in the process of daily communication. This is due to social
environmental factors that influence the development of a stereotype.
Keywords: Cultural, Stereotype, Students, Communication, Environment