STRATEGI KOMUNIKASI RADIO DALKA FM MEULABOH DALAM DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN

Abstract

This research concludes that, Pull Strategy applied by Dalka FM is by looking for target of
advertiser candidate, then send Dalka FM radio profile which inside is designed as possible.
Another strategy is to include the price of the ad. It is intended that the advertiser becomes
interested in contacting and responding to the offer letter, or by visiting the prospect's business
premises or face to face immediately and approaching to offer direct advertising. Push Strategy
to encourage advertiser interest into a desire to work together by providing spot bonuses or
views for advertisers. Pass Strategy to expand marketing and create public opinion and positive
image by holding events on air and off air, held events in the form of field activities to get closer
to the community.
Keywords: Communication Strategy, Dalka FM Radio, Advertisement.