MENCIPTAKAN PENGALAMAN KONSUMENDENGAN EXPERIENTIAL MARKETING

Abstract

Abstract
Experiential marketing gives customers an opportunity to engage and interact with brands,
products, and services in sensory ways that provide the icing on the cake of providing information. Personal
experiences help people connect to a brand and make intelligent and informed purchasing decisions. The
term “experiential marketing” refers to actual costomers esperiences with the brand/product/services that
drive sales and increase brand image and awareness through sense, feel, think, act, and relate to Company
and Brands. It’s difference between telling people about features of product or service and letting them
experience the benefits for themselves. When done right, it’s the most powerfull tool out there to win brand
loyalty.
Keywords: sense, feel, think, act, and relate