Dampak Reward Non-Finansial pada Produktivitas Karyawan Gen Z di Kota Medan

Teuku Muhammad Syauqi, Rusdi Rusdi, Rani Rahim

Abstract


Perubahan karakteristik tenaga kerja pada era digital menuntut perushaan untuk menyesuaikan strategi pengelolaan sumber daya manusia, khususnya bagi karyawan Generasi Z yang memiliki orientasi kerja berbeda dibandingkan generasi sebelumnya. Penelitian ini bertujuan untuk menganalisis pengaruh reward non-finansial terhadap produktivitas karyawan Generasi Z di Kota Medan, dengan kepuasan kerja sebagai variabel mediasi dan budaya organisasi sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 karyawan Generasi Z yang bekerja pada perusahaan di Kota Medan. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis dengan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Variabel reward non-finansial mencakup pengakuan, fleksibilitas kerja, kesempatan pengembangan diri, dan lingkungan kerja yang suportif. Hasil penelitian menunjukkan bahwa reward non-finansial berpengaruh positif terhadap kepuasan kerja dan produktivitas karyawan. Kepuasan kerja berperan sebagai mekanisme penting yang menjembatani hubungan antara reward non-finansial dan produktivitas karyawan. Selain itu, budaya organisasi berperan dalam memperkuat hubungan antara kepuasan kerja dan produktivitas, sehingga efektivitas sistem penghargaan non-finansial sangat dipengaruhi oleh konteks nilai, norma, dan praktik organisasi. Penelitian ini memberikan kontribusi teoretis pada pengembangan kajian manajemen sumber daya manusia berbasis generasi serta implikasi praktis bagi perusahaan swasta dalam merancang kebijakan reward non-finansial yang adaptif terhadap karakteristik Generasi Z guna meningkatkan produktivitas kerja secara berkelanjutan.


Full Text:

PDF

References


Adams, U. E. (2025). The Effect of Reward System on Employee Performance. International Journal of Science and Management Studies (IJSMS). https://doi.org/10.51386/25815946/ijsms-v8i3p118

Al-Kassem, A., Momani, H. R., Assad, N. F., Alzghoul, A. M., & Bayoumy, M. S. A. (2025). Work-life balance and its impact on employee performance: HR strategies for success. International Journal of Innovative Research and Scientific Studies, 8(5). https://doi.org/10.53894/ijirss.v8i5.8807

Ali, M. M., Hariyati, T., Pratiwi, M. Y., & Afifah, S. (2022). Metodologi Penelitian Kuantitatif dan Penerapannya dalam Penelitian. Education Journal.2022, 2(2).

Alkandi, I. G., Khan, M. A., Fallatah, M., Alabdulhadi, A., Alanizan, S., & Alharbi, J. (2023). The Impact of Incentive and Reward Systems on Employee Performance in the Saudi Primary, Secondary, and Tertiary Industrial Sectors: A Mediating Influence of Employee Job Satisfaction. Sustainability (Switzerland), 15(4). https://doi.org/10.3390/su15043415

Anandita, S., Gunawan, A., & Febriyansyah, H. (2025). Exploring Gen Z Engagement: Work–Life Balance and Flexibility in Creative Programming Work. Journal of Educational Management Research, 4(4). https://doi.org/10.61987/jemr.v4i4.1128

Assegaff, S. (2014). Pengaruh Finansial dan Non-Finansial Reward terhadap Niat dan Perilaku Karyawan dalam Knowledge Sharing. Jurnal Manajemen Teknologi, 13(3). https://doi.org/10.12695/jmt.2014.13.3.4

Awoitau, R., Noch, M. Y., & Khotimah, K. (2024). The Influence of Motivation, Training and Compensation on Employee Performance. Advances in Human Resource Management Research, 2(3). https://doi.org/10.60079/ahrmr.v2i3.376

Bakker, A. B., & Demerouti, E. (2017). Job demands-resources theory: Taking stock and looking forward. Journal of Occupational Health Psychology, 22(3). https://doi.org/10.1037/ocp0000056

Barends, E., Wietrak, E., Cioca, I., & Rousseau, D. (2022). Employee recognition and non-financial rewards: an evidence review. In Scientific summary (Issue January).

Badan Pusat Statistik (BPS) Kota Medan. Keadaan Ketenagakerjaan Kota Medan Tahun 2023. Medan: BPS; 2023. https://medankota.bps.go.id

Bond, J. (2021). Impact of Workplace Environment on Employee Performance. Review of Public Administration and Management, 9(11).

Chi, H., Vu, T., Nguyen, H. V., & Truong, T. H. (2023). How financial and non–financial rewards moderate the relationships between transformational leadership, job satisfaction, and job performance. Cogent Business and Management, 10(1). https://doi.org/10.1080/23311975.2023.2173850

Chin & Newsted. (1998). The partial least squares approach to structural equation modelling. Modern Methods for Business Research, 295(2).

Clark, R. C., & Nguyen, F. (2008). Behavioral, Cognitive, and Technological Approaches to Performance Improvement. In Handbook of Research on Educational Communications and Technology, Third Edition. https://doi.org/10.4324/9780203880869-43

Cohen, J. (1988). Statistical power analysis for the behavioural sciences. Hillside. In NJ: Lawrence Earlbaum Associates.

Dahiya, R., & Raghuvanshi, J. (2023). Do values reflect what is important? Exploring the nexus between work values, work engagement and job burnout. International Journal of Organizational Analysis, 31(5). https://doi.org/10.1108/IJOA-02-2021-2608

Deloitte. (2019). The Deloitte Global Millennial Survey 2019: Societal discord and technological transformation create a “generation disrupted.” Deloitte Insights., May.

Deloitte. (2020). Millennials, Gen Z and mental health | Deloitte Global. The Deloitte Millennial Survey , June.

Duha, J., & Supriyadi, A. (2025). Beban Kerja, Burnout, Dan Reward Sebagai Predikator Kepuasan Kerja Karyawan PT. TI Matsuoka Winner Industry Kabupaten Semarang. Open Journal System, 11(1).

Eprianto, I., Djunaedi, Mulyanto, T., & Sumarno, S. (2025). Digital Transformation in Human Resource Management: Challenges and Opportunities for Modern Organizations. Maneggio, 2(1). https://doi.org/10.62872/vv9pmq42

Ercegović, M. Đ. (2025). The Impact of Financial and Non-Financial Rewarding System on Employee Motivation and Productivity: Balancing Incentives in Modern Workplaces. Global Journal of Management and Business Research. https://doi.org/10.34257/gjmbravol24is5pg5

Gomes, J. F. S., & Marques, T. M. G. (2025). The influence of organisational justice on work engagement, organisational commitment, and job satisfaction: A comprehensive study. Journal of General Management, 50(2). https://doi.org/10.1177/03063070221140726

Hair, J. F., Ringle, C. M., Hult, G. T. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM). In International Journal of Research & Method in Education (Issue 2).

Hair, J. F., Tomas, H. G., Ringle, C. M., & Marko, S. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). International Journal of Research & Method in Education, 38(2).

Heriyanti, S. S., & Santi, M. D. R. (2020). The Effect of Financial Compensation, Work Discipline and Non-Physical Work Environment on Employee Productivity. Journal of Research in Business, Economics, and Education, 2(5).

Herzberg, F. (1959). Frederick Herzberg: Hygiene Motivation Theory thinker. Chartered Management Institute.

International Labour Organization (ILO). Youth Employment Outlook 2022. Geneva: ILO; 2022. https://doi.org/10.54394/ilo.2022.013

Jeniemer B. Aranguez. (2024). EMPOWERING THROUGH AWARDS AND RECOGNITION: STRENGTHENING TEACHERS’ MORALE. EPRA International Journal of Multidisciplinary Research (IJMR). https://doi.org/10.36713/epra16824

Johari, J., Adnan, Z., Yean, T. F., Yahya, K. K., & Isa, S. N. (2013). Fostering employee engagement through human resource practices: A case of manufacturing firms in Malaysia. Jurnal Pengurusan, 38. https://doi.org/10.17576/pengurusan-2013-38-02

Kimonyo, T. (2025). Influence of Strategic Leadership on Generation Z Employees: A Strategic Approach to Organizational Performance. European Journal of Business and Strategic Management, 10(1). https://doi.org/10.47604/ejbsm.3250

Lubna, Afriza, & Andriani, T. (2023). Manajemen Reward Non Finansial dan Motivasi Kerja. Jurnal Pendidikan Tambusai, 7.

Maha Putra, D., & Nasution. (2024). The Role of Organizational Culture on Employee Performance through Job Satisfaction and Work Motivation. Journal of Entrepreneurship and Business, 5(1). https://doi.org/10.24123/jeb.v5i1.6099

Mat Yassin, Y., Mohd Azlan, N. A., Abdul Rahman, M. F., & Mahpuz, M. (2024). Optimizing Organizational Performance: The Vital Role of Workplace Stress Management among Public Servants. Forum Komunikasi. https://doi.org/10.24191/fk.v19i1.2024_05

Mdhlalose, D. (2024). An Examination of Employee Rewards and Work Environment on Employee Creativity and Innovation. SEISENSE Journal of Management, 7(1). https://doi.org/10.33215/rewfe541

Michael Armstrong, S. T. (2023). Armstrong’s Handbook of Human Resource Management Practice: A Guide to the ... - Michael Armstrong, Stephen Taylor - Google Books. In Kogan Page.

Monika T, Densingh Joshua Israel. (2025). A Study on the Internal Motivating Factors and Passion among Gen Z: A Statistical Analysis using Smart PLS. Journal of Information Systems Engineering and Management, 10(30s). https://doi.org/10.52783/jisem.v10i30s.4868

Nasya Soraya Yusuf, & Muhammad Isa Anshori. (2024). Budaya Dan Praktik Manajemen Sumber Daya Manusia. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(3). https://doi.org/10.59246/muqaddimah.v2i3.847

Olafsen, A. H. (2024). Self-determination theory. In Elgar Encyclopedia of Organizational Psychology. https://doi.org/10.4337/9781803921761.00125

Parihar, V. K., & Singh, S. (2025). Understanding millennials and generation Z in the workplace. International Journal of Research in Human Resource Management, 7(1). https://doi.org/10.33545/26633213.2025.v7.i1f.330

Ramajoe, M. G., Bruhns, E., Marais, D. van V., & Schultz, C. M. (2024). Is there a relationship between ethical climate, work engagement and job satisfaction in the public sector? SA Journal of Human Resource Management, 22. https://doi.org/10.4102/sajhrm.v22i0.2499

Rong, H. (2024). A Review of Factors Influencing Students Intrinsic Motivation to Engage in Online Learning Processes. Lecture Notes in Education Psychology and Public Media, 48(1). https://doi.org/10.54254/2753-7048/48/20231651

Sakaria, M. (2025). Human resource management strategies for Gen Z workforce engagement. International Journal of Financial Economics, 2(2).

Singh, S., Agarwal, T., & Pant, T. (2024). Examining the Temporal Effects of Employer Branding on Employee Engagement and Employee Retention: A Longitudinal Study in the Indian IT Sector. Journal of Chinese Human Resources Management, 15(3). https://doi.org/10.47297/wspchrmWSP2040-800508.20241503

Singh, V., & ji, N. (2022). CAREER CHOICES OF GEN Z AND GEN Y.2: IDENTIFYING THE KEY DIFFERENCES RELATED TO PARENTAL INFLUENCE. Towards Excellence. https://doi.org/10.37867/te140297

Tarigan, J., Cahya, J., Valentine, A., Hatane, S., & Jie, F. (2022). Total reward system, job satisfaction and employee productivity on company financial performance: evidence from Indonesian Generation Z workers. Journal of Asia Business Studies, 16(6). https://doi.org/10.1108/JABS-04-2021-0154

Twenge, J. M. (2023). Generations: The Real Differences between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future. Perspectives on Science and Christian Faith, 75(3). https://doi.org/10.56315/pscf12-23twenge

Wilkinson, A., Bacon, N., Redman, T., & Snell, S. (2010). Armstrong’s Handbook of Human Resource Management Practice 15th. Ed. Kogan Page: London. In The SAGE Handbook of Human Resource Management.




DOI: https://doi.org/10.35308/jbksm.v10i1.14730

Refbacks

  • There are currently no refbacks.


Jurnal Bisnis dan Kajian Strategi Manajemen (JBKSM)

Editorial Office

Jurusan Manajemen, Fakultas Ekonomi, Universitas Teuku Umar

 Jl. Alue Peunyareng, Ujong Tanoh Darat, Meureubo, Kabupaten Aceh Barat, Aceh 23681, Indonesia

 jbksm@utu.ac.id

+6282165076974  l  +6285277182682

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.