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Peran Teknologi dan Literasi Digital terhadap Inovasi Digital Melalui Adaptabilitas Organisasi pada UMKM Kuliner
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh perkembangan teknologi dan literasi digital terhadap keberhasilan inovasi digital UMKM sektor kuliner di Kota Batam. Variabel adaptabilitas organisasi berperan sebagai variabel mediasi parsial dalam penelitian ini. Penelitian ini menggunakan metodologi penelitian kuantitatif melalui metode survei yang dilakukan terhadap 290 pelaku UMKM sektor kuliner di Kota Batam. Analisis data dalam penelitian ini dilakukan dengan menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa perkembangan teknologi dan literasi digital memiliki dampak positif terhadap kemampuan beradaptasi organisasi dalam mewujudkan inovasi digital yang sukses. Selain itu, hasil penelitian juga menunjukkan bahwa organisasi yang adaptif memiliki dampak positif terhadap keberhasilan inovasi digital. Hasil pengujian lebih lanjut menunjukkan bahwa adaptabilitas organisasi yang berperan sebagai variabel mediasi parsial terhadap hubungan antara kemajuan teknologi, literasi digital, dan keberhasilan inovasi digital mampu memediasi hubungan tersebut. Dapat disimpulkan bahwa keberhasilan inovasi digital tidak hanya bergantung pada perkembangan teknologi dan literasi digital, tetapi juga pada kemampuan UMKM dalam beradaptasi terhadap perubahan di lingkungan bisnis digital.
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DOI: https://doi.org/10.35308/jbksm.v10i2.16225
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