Analisis Peran Direktur Dalam Pengambilan Keputusan Strategis Untuk Meningkatkan Kinerja Pada PT Sejahtera Mandiri Sawita Langkat

Abstract

This study examines the role of the director in strategic decision-making at PT Sejahtera Mandiri Sawita Langkat. The director holds a pivotal position in determining the company's direction, establishing policies, managing resources, and ensuring the effective implementation of decisions. Strategic decision-making involves several stages: problem identification, information gathering, alternative analysis, decision determination, implementation, and outcome evaluation. The findings indicate that the director acts as a guide, decision-maker, coordinator, and supervisor within the company's strategic process. Factors facilitating decision-making include the director's experience, data availability, internal communication, teamwork, and the ability to assess the company's situation. Conversely, inhibiting factors include limited information, time constraints, market changes, cost risks, and suboptimal coordination. The study concludes that the director's role is crucial in determining the quality of the company's strategic decisions. Directors need to make decisions based on data, risk analysis, clear communication, and periodic evaluation. Through an appropriate decision-making process, the company can operate with greater focus, mitigate risks, enhance operational effectiveness, and support the achievement of long-term goals