STRATEGI PENINGKATAN WAKTU OPERASIONAL DALAM PELAYANAN BONGKAR MUAT PETI KEMAS DI PT. BELAWAN NEW CONTAINER TERMINAL (BNCT) TAHUN 2025

Hendrie Prima Kesuma

Abstract


This study aims to analyze container loading and unloading service strategies in relation to operational speed at PT BNCT in 2025 using a qualitative approach through interviews, observations, and document analysis. The results show that PT BNCT implements four main strategies: improving the efficiency of receiving and delivery, managing truck traffic through the Terminal Booking System (TBS), a rapid response strategy, and a communication and customer relations strategy. The study also identified several challenges, such as equipment breakdowns, truck congestion, extreme weather, system disruptions, and customers’ lack of understanding of procedures. The company has implemented various solutions, including preventive maintenance, TBS optimization, the formation of an Emergency Response Team, adjustments to work patterns, and routine outreach. Overall, the implemented strategies have improved the speed of container loading and unloading operations, although continuous improvement is still needed to achieve maximum efficiency.

Keywords: service strategies, container loading and unloading, operational time, TBS, terminal services


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DOI: https://doi.org/10.35308/jbksm.v10i2.16817

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