PENGARUH KESADARAN MEREK, KEPUASAN KONSUMEN DAN KEPERCAYAAN KONSUMEN ATAS MEREK TERHADAP PEMBELIAN ULANGTIKET PESAWAT FIREFLY DI BANDA ACEH

Abstract

ABSTRAK
The aim of this research is to know the influence of brand awareness, consumer satisfaction and
consumer trust on brand toward the re-purchasing of Firefly airline ticket in Banda Aceh. This study took 99
respondents of re-purchasing of FireFly airline tickets in Banda Aceh. This research was conducted at the Sultan
Iskandar Muda airport in Banda Aceh. Data analysis method which used in this research is multiple linear
regression. The research results showed that the variables Brand Awareness, consumer satisfaction and
consumer trust for brand have significant influence to the repurchasing of Firefly airline tickets in Banda Aceh.
In the future, it is expected that the re-purchasing of Firefly airline tickets in Banda Aceh should be able to
maintain their brand awareness, consumer satisfaction and consumer trust for brand and to improve other
factors which is capable to creating consent to the consumer so that the consumer wants to recommendate to the
others.
Keywords: Brand awareness, Consumer trust for brand, Cunsumer satisfaction, Repurchasing