Green Consumerism: Determinants Of Green Product Purchase Decisions At Kedai Pustaka Coffee Shop, Bangkalan Regency, Madura Island

Ferina Afriani, Ifan Rizky Kurniyanto, Fuad Hasan, Isdiana Suprapti

Abstract

The emergence of coffee shops in various corners of the city can impact the environment, especially regarding waste production. More and more consumers are environmentally conscious, demanding business actors to develop environmentally friendly products. Like the Kedai Pustaka coffee shop, it is one of the coffee shops in Bangkalan Regency that has implemented green products. Green products themselves have a more minor impact on the environment overall. Due to implementing this policy, a decrease in sales turnover is possible, which will affect business sustainability. This study aims to discover the factors influencing consumers' purchase of green products at Kedai Pustaka. The determination of the research location was purposive, so the Kedai Pustaka was chosen as the research object. Data was collected for 43 respondents with an axial sampling technique and then analyzed using the Smart-PLS application through the SEM-PLS approach. It was found that environmental knowledge influenced attitude, and environmental attitude significantly affected the purchase decision of green products. Kedai Pustaka is expected to grow and improve knowledge and attitude toward caring for the environment from the consumer side

Keywords

Environmental Attitude; Environmental Knowledge; Green Product; Purchase Decision; Willingness to Pay

Full Text:

PDF

References

Abraham, T., Nasa, F., P.P, H., Mursid, Hotmaduma, A. B., & Fajar, H. (2022). Peran Green Trust dan Theory Planned Behavior pada Konsumerisme Produk Hijau. Indonesian Business Review, 5(1), 42–57. https://doi.org/10.21632/ibr.5.1.42-57

Agustin, E. E., & Maisyaroh, W. (2020). Hubungan Pengetahuan Lingkungan terhadap Sikap dan Perilaku Peduli Lingkungan pada Siswa SMAN 5 Jember Tahun Pelajaran 2018/2019. ALVEOLI: Jurnal Pendidikan Biologi, 1(2), 81–90. https://doi.org/10.35719/alveoli.v1i2.16

Almira, A., & Sutanto. (2018). Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Maison Nob. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 3(2), 250–259.

Annur, C. M. (2021). Konsumsi Kopi Domestik di Indonesia. https://databoks.katadata.co.id/datapublish/2020/11/24/konsumsi-kopi-domestik-di-indonesia-terus-meningkat-selama-5-tahun-terakhir

Ayuningtyas, A. S., & Ruslim, T. S. (2021). Faktor-Faktor Yang Mempengaruhi Buying Decision Konsumen Green Product Di Jakarta. Jurnal Manajerial Dan Kewirausahaan, 3(4), 904. https://doi.org/10.24912/jmk.v3i4.13431

Badan Pusat Statistik. (2023). Statistik Kopi Indonesia 2022. Badan Pusat Statistik Indonesia. https://www.bps.go.id/id/publication/2023/11/30/abde293e6c0fc5d45aaa9fe8/statistik-kopi-indonesia-2022.html

Candamio, L. V., Novo Corti, I., & Garcia Alvarez, M. T. (2018). The importance of environmental education in the determinants of green behavior: A meta-analysis approach. Journal of Cleaner Production, 170, 1565–1578. https://doi.org/10.1016/j.jclepro.2017.09.214

Dumadi, V. T. (2024). Analisis Persepsi Dan Faktor-Faktor Yang Memengaruhi Penerapan Perilaku Konsumsi Hijau Pada Konsumen Kedai Kopi “ Little Talk .”

Eka, A., Marhawati, & Laapo, A. (2017). Faktor-Faktor Yang Memengaruhi Permintaan Ayam Pedaging Kota Palu. E-J. Agrotekbis, 5(5), 579–585. file:///C:/Users/Galih/Downloads/1382-Article Text-3223-1-10-20220729.pdf

Fatharani, N. A. (2023). Pengaruh Green Product, Green Brand, Dan Green Advertising Terhadap Keputusan Pembelian. Jurnal Pendidikan Tembusai, 7(3), 89–97. https://doi.org/10.32639/fokusbisnis.v14i1.533

Firdaus, F. (2023). Green Product Purchase Decision: the Role of Environmental Consciousness and Willingness To Pay. Jurnal Aplikasi Manajemen, 21(4), 1045–1060. https://doi.org/10.21776/ub.jam.2023.021.04.14

Firmansyah, F., Purnamasari, P. E., & Djakfar, M. (2019). Religiusitas, Lingkungan Dan Pembelian Green Product Pada Konsumen Generasi Z. Sustainability (Switzerland), 11(1), 1–14.

García-Salirrosas, E. E., Escobar-Farfán, M., Gómez-Bayona, L., Moreno-López, G., Valencia-Arias, A., & Gallardo-Canales, R. (2023). Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market. Frontiers in Psychology, 14(January). https://doi.org/10.3389/fpsyg.2023.1282383

Harms, R., & Linton, J. D. (2016). Willingness to Pay for Eco-Certified Refurbished Products: The Effects of Environmental Attitudes and Knowledge. Journal of Industrial Ecology, 20(4), 893–904. https://doi.org/10.1111/jiec.12301

Haryono, A. T. (2021). Pengaruh Environmental Knowledge dan Environmental Attitude Terhadap Pro-Environmental Purchasing Behaviour (Sebuah Study Tentang Perilaku Konsumen Gen Z). AKSES: Jurnal Ekonomi Dan Bisnis, 16(2), 102–113. https://doi.org/10.31942/akses.v16i2.5552

Hasan, F., Kurniyanto, I. R., Destiarni, R. P., & Madura, U. T. (2024). Entrepreneurial Behavior of Long Peppers (Piper Retrofractum Vahl) in Bluto District , Sumenep Regency. AGRARIS:Journal of Agribusiness and Rural Development Research.

Indrawati, M. (2023). Evaluasi Kritis Green Marketing Sebagai Brand Image Pada Starbucks Tunjungan Plaza Surabaya. Jurnal Kajian Pendidikan Ekonomi Dan Ilmu Ekonomi, 8, 94–103.

Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. In International Strategic Management Review (Vol. 3, Issues 1–2). Holy Spirit University of Kaslik. https://doi.org/10.1016/j.ism.2015.04.001

Karunarathna, W., Naotunna, S., & Sachitra, K. (2017). Factors Affect to Green Products Purchase Behavior of Young Educated Consumers in Sri Lanka. Journal of Scientific Research and Reports, 13(2), 1–12. https://doi.org/10.9734/jsrr/2017/32204

Khoiriyah, S., & Toro, M. J. S. (2014). Faktor-Faktor yang Mempengaruhi Kesediaan Membeli Produk Hijau. Jurnal Bisnis & Manajemen, 14(1), 63–76.

Kurniyanto, I. R., Destiarni, R. P., Arifiyanti, N., & Musyafak. (2024). Negotiation Process Between Small Business A.M Tofu and Production Raw Material Suppliers. Forum Agribisnis, 14(2), 156–165. https://doi.org/10.29244/fagb.14.2.156-165

Kurniyanto, I. R., Destiarni, R. P., Fendiyanto, M. H., & Pratami, M. P. (2024). Can Indonesia Export Vegetables? a Feasibility Study on the Development of Vegetables Export to Taiwan Using a Business Partnership Framework. BIO Web of Conferences, 146. https://doi.org/10.1051/bioconf/202414601071

Lathifah, N. A., & Atho’illah, A. Y. (2023). Pengaruh Green Product Dan Word Of Mouth (Wom) Di Era Eco-Friendly Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Konsumen Fore Coffee Surabaya. Jurnal Ekonomi Syari’ah, 5(1), 158–180.

Maulana, M. R., & Kurniyanto, I. R. (2024). Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Produk Brownies Pada PT. Wali Songo Joyo. Agridev Journal, 02.

Musyaffi, A. M., Kharunnisa, H., & Respati, D. K. (2021). Konsep Dasar Structural Equation Mode-Partial Least Square SEM-PLS Menggunakan SmartPLS. Pascal Books.

Ninan, N., Roy, J. C., & Cheriyan, N. K. (2020). Influence of social media marketing on the purchase intention of Gen Z. International Journal of Advanced Science and Technology, 29(1), 1692–1702.

Novita, N. (2022). Kesediaan Untuk Membayar Produk Ramah Lingkungan Pada Generasi Milenial Di Indonesia. Jurnal Ilmiah Manajemen, Ekonomi Dan Akuntansi, 2(2), 32–47. https://doi.org/10.55606/jurimea.v2i2.148

Ojiaku, O. C., Achi, B. E., & Aghara, V. O. (2018). Cognitive-affective predictors of green purchase intentions among health workers in Nigeria. Management Science Letters, 8(10), 1027–1038. https://doi.org/10.5267/j.msl.2018.8.001

Onel, N., & Mukherjee, A. (2016). Consumer Knowledge in Pro-environmental Behavior: An Exploration of its antecedents and consequences. World Journal of Science, Technology and Sustainable Development, 13(4), 328–352. https://doi.org/10.1108/wjstsd-01-2016-0004

Paramitra, Y. (2019). Pengaruh Pemasaran Hijau, Citra Merek Dan Pengetahuan Lingkungan Terhadap Keputusan Pembelian. Jurnal Manajemen Bisnis Krisnadwipayana, 7(1), 50–59. https://doi.org/10.35137/jmbk.v7i1.269

Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006

Prameswari, A., Ikhsan, M. H., & Atika. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Green Product (Studi Kasus Pada Produk Love Beauty And Planet Di Kota Medan). 08(01), 1–17.

Purwaningrum, P. (2016). Upaya Mengurangi Timbulan Sampah Plastik di Lingkungan. Indonesian Journal of Urban and Environmental Technology, 8(2), 141–147. https://doi.org/10.4049/jimmunol.159.10.5053

Qomariyah, N., Dewi Ayu Ningtyas, J., Tamara, K., Ismanto, K., & Abdurrahman Wahid Pekalongan, U. K. (2023). Analisis Peluang Dan Tantangan Adanya Bonus Demografi Ditahun 2045 Terhadap Perekonomian Indonesia. Jurnal Sahmiyya, 2(1), 180–186.

Rusyani, E., Lavuri, R., & Gunardi, A. (2021). Purchasing Eco-Sustainable Products: Interrelationship Between Environmental Knowledge, Environmental Concern, Green Attitude, And Perceived Behavior. Sustainability (Switzerland), 13(9). https://doi.org/10.3390/su13094601

Shin, Y. H., Moon, H., Jung, S. E., & Severt, K. (2017). The Effect Of Environmental Values and Attitudes on Consumer Willingness to Pay More For Organic Menus: a Value-Attitude-Behavior Approach. Journal of Hospitality and Tourism Management, 33, 113–121. https://doi.org/10.1016/j.jhtm.2017.10.010

Simanjuntak, M., Nafila, N. L., Yuliati, L. N., Johan, I. R., Najib, M., & Sabri, M. F. (2023). Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing. Sustainability (Switzerland), 15(6). https://doi.org/10.3390/su15065445

Sofiani, S., & Yulia, T. P. (2024). Pengaruh Kemasan Food & Beverage Ramah Lingkungan Terhadap Kepuasan Konsumen. Jurnal Manajemen Perhotelan Dan Pariwisata, 7(1), 52–57. https://doi.org/10.23887/jmpp.v7i1.74233

Sugandini, D., Sukarno, A., & Irhas, M. (2020). Perilaku Konsumen Pro-Lingkungan (Issue April). Zahir Publishing.

Tan, C. N. L., Ojo, A. O., & Thurasamy, R. (2019). Determinants of green product buying decision among young consumers in Malaysia. Young Consumers, 20(2). https://doi.org/10.1108/YC-12-2018-0898

Tania, C., & Hurdawaty, R. (2022). Perilaku Konsumsi Kopi Sebagai Budaya Masyarakat Di Kedai Kopi Starbucks Mal Artha Gading. Jurnal Pendidikan Dan Perhotelan (JPP), 2(2), 1–10. https://doi.org/10.21009/jppv2i2.01

Utama, E. A. P., & Komara, E. (2022). Faktor yang Mempengaruhi Minat Pembelian Produk Ramah Lingkungan (Studi Kasus pada Gen Z di Jabodetabek). Jurnal Ekonomi, Manajemen Dan Perbankan (Journal of Economics, Management and Banking), 7(3), 90. https://doi.org/10.35384/jemp.v7i3.259

Wibowo A. (2019). Potensi dan Tantangan Kopi di Era Milenial. Warta Pusat Peneliti Kopi Kakao Indonesia, 31(2)(August), 16–23. https://www.researchgate.net/profile/Ari-Wibowo-7/publication/343416562_Potensi_dan_Tantangan_Kopi_di_Era_Milenial/links/5f291871458515b729007f1a/Potensi-dan-Tantangan-Kopi-di-Era-Milenial.pdf

Wilandini, D., & Purwantoro. (2022). Penerapan Algoritma Naïve Bayes Dalam Mengklasifikasikan Media Sosial Untuk Mengamati Trend Kuliner. Jurnal Teknologi Terpadu, 8(1), 31–39.

Wingdes, I. (2019). Pemanfaatan SEM PLS untuk Penelitian. Seminar Nasional Hasil Pengabdian Kepada Masyarakat , 43–48.

Wulandari, R., & Miswanto, M. (2022). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Green Product. EKUITAS (Jurnal Ekonomi Dan Keuangan), 6(2), 224–242. https://doi.org/10.24034/j25485024.y2022.v6.i2.5139

Yugantara, P., Dwi Susilo, R. K., & Sulismadi, S. (2021). Gaya Hidup Ngopi Sebagai Perilaku Konsumsi. Al-Mada: Jurnal Agama, Sosial, Dan Budaya, 4(1), 126–137. https://doi.org/10.31538/almada.v4i1.1096

DOI: https://doi.org/10.35308/jbt.v11i1.11952

Refbacks

  • There are currently no refbacks.