Kapabilitas Digital, Orientasi Pasar, dan Kinerja UMKM: Peran Mediasi Integrasi dan Kelincahan Rantai Pasok

Muthi Maitsa Maitsa Zulfatri, Alyani Rahma Putri

Abstract


Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy but face challenges in responding to dynamic market conditions and coordinating supply chain activities. Although digital capabilities and market orientation are widely recognized as important organizational capabilities, their effects on MSME performance remain insufficiently understood. This study examines the mediating roles of supply chain integration and supply chain agility in linking digital capabilities and market orientation to MSME performance. The study adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), drawing on data from 162 retail MSMEs in Pekanbaru City, Riau Province, Indonesia. The results show that digital capabilities positively affect supply chain integration but negatively affect supply chain agility. Market orientation positively affects both supply chain integration and supply chain agility. Both supply chain integration and supply chain agility positively affect MSME performance, with integration exerting a stronger direct effect. Supply chain integration significantly mediates the relationships of digital capabilities and market orientation with MSME performance. Meanwhile, supply chain agility mediates the relationship between market orientation and performance but does not mediate the relationship between digital capabilities and performance. These findings indicate that supply chain integration provides a more consistent mechanism for linking organizational capabilities to MSME performance.


Keywords


Digital capabilities; Market orientation; MSME performance; Supply chain integration; Supply chain agility

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DOI: https://doi.org/10.35308/jopt.v12i2.16408

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